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Limiting the volumes and strength of liquor offered during a promotion.Limiting the time and duration for the conduct of a promotion.It is in a licensee’s interest to ensure promotions have harm minimisation measures in place, to help ensure liquor is consumed responsibly and to promote safe environments for patrons.Įxamples of harm minimisation measures that may be appropriate include: If a licensee does not comply with a ban or restriction, they face fines of up to $5,500. Section 102A can also be used, which allows the Secretary to restrict or prohibit any activities likely to encourage the misuse or abuse of liquor. If any concerns are not addressed then the Secretary, or a Liquor & Gaming NSW delegate, can ban or restrict any promotion or activity considered to be undesirable by issuing a written notice under section 102 of the Liquor Act 2007. Typically, Liquor & Gaming NSW will first contact the licensee to seek an explanation when there are concerns that standards are not being met, and may request changes or withdrawal of the promotion. If you run a liquor promotion or activity that may be considered ‘undesirable’ it can be actively investigated by Liquor & Gaming NSW. What happens if my promotion doesn’t comply with the Guidelines? The Guidelines also help to set standards for licensees to follow by providing examples of unacceptable promotional practices, and provide information on steps that can be taken to minimise the risk of harm. The Liquor Promotion Guidelines PDF, 288.36 KB lists seven principles for running promotions responsibly in NSW.

be out of step with general community standards.encourage irresponsible, rapid or excessive consumption of alcohol.Licensees have responsibilities associated with running liquor promotions.

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